JAS Airport Services is selected to join the co-branding of Wonderful Indonesia and Pesona Indonesia. JAS believes that Indonesian tourism is not only the responsibility of the Ministry of Tourism but it is the responsibility of all elements, including businessmen.
JAS is excited to be a government partner to popularize tourism through the branding of Wonderful Indonesia (WI) or Pesona Indonesia (PI).
Wonderful Indonesia has been the slogan since January 2011 of an international marketing campaign directed by the Indonesian Ministry of Culture and Tourism to promote tourism. The campaign replaced the previous “Visit Indonesia Year” campaign which had been used since 1991. The “Wonderful Indonesia” concept highlights Indonesia’s “wonderful” nature, cultures, people, food, and value for the money. After the campaign was launched, Indonesia reported an increase of foreign visitors; from 7,002,944 in 2010, to 7,649,731 in 2011; and 8,044,462 in 2012.
In December 2014, the new Minister of Tourism, Arief Yahya launched the new brand Pesona Indonesia to target domestic tourism market. Both Wonderful Indonesia and Pesona Indonesia have the same Garuda logo. The minister hopes that both brands will be a single tourism identity for Indonesia.